Out Of Home Advertising News

How to Stay Ahead With Outdoor Advertising Campaigns

Outdoor advertising is a potent tool to help unlock the growth potential of your brand. With outdoor advertising, you gain much advantage from the fact that it is an underused resource for medium and small sized businesses. However, it has its natural advantages you can’t afford to be complacent. There are many brands to content in the outdoor marketing arena. So, if you want to keep your advantage and stay on top, you must optimise the impact of your outdoor campaigns. Following this advice will help you stay ahead with your advertising campaign.

5 Interesting OOH Facts

So, lots of brands have used Out-of-home advertising for many years, although many individuals might not be aware of the full advantages that it offers.

The OOH advertising itself has gained vast amounts of attention by brands and consumers alike. When it is used effectively it can not only serve as a driving brand awareness campaign it can break the shorter attention span of consumers.

Why You Should Use Out-Of-Home Advertising?

Out-of-home advertising allows advertisers to enjoy extended engagement with their audiences in ways other advertisings methods cannot match. Out-of-home (OOH) is a new beginning for advertising and provides much more engaging content than traditional billboards.

LED Billboard Barge Cruising Around Manhattans Waterways!

The New York Times Square is a ben assault on your senses with all the billboards and how busy it is. While also being a huge tourist attraction, so a barge strolling up and down the rivers with a huge LED billboard will most likely not generate much attention from any seasoned residents. 

Best Tips To Develop An Attractive Shop Using Digital Signage

Welcome to our post about Attractive shop signage. I’m going to discuss with you about how using Attractive shop signage can help you attract customers towards your shops. We all know that first impressions matter. Therefore, if you do not have a proper shop front signage, then you’re missing out.

OVC at Manchester Day 2018

Manchester day is an event each year that brings together thousands of people who live in the area to celebrate everything great about the city. It is a day for families, friends and visitors to get together and celebrate all things Mancunian that has made Manchester one of the world’s most iconic cities.

LED VS LCD – Which should you choose?

In today’s world, a bunch of new technology is being introduced every year.  A more common craze these days is to have an LED TV.  This is a similar case with 4K resolution. However, if you are wondering about which one between these two types of display offers better overall picture quality, best value and just best overall. Well, this all comes down to personal preference. So to give you an idea and to put your mind at ease, I am going to give you a rundown of information and major aspects which are being offered by both.

Outdoor Advertising - LED Signs & Billboards

Starting with the basics. A digital LED sign is a simple display on a screen which is a combination of several LEDs arranged in a pattern that can create text, images or videos.

In this generation of continually evolving technology, the options for indoor and outdoor LED advertising has also increased. They are now sufficient in most places. Even, have started trending and have become an integral part of company branding. Thousands of business are taking advantage of the benefits that LED signs are providing.

The Two Largest LED Displays in Australia

The manufacturers Multiplex, currently building the new stadium in Australia gave a contract to Daktronics to design and manufacture eight LED displays around and inside the stadium.

North America's Largest Transparent LED Screen!

On New Years Eve, the National Arts Centre in Ottawa released the largest transparent LED screen in North America installed on a three-storey building. The NAC has named the LED screen Kipnes Lantern. The transparent screen was developed by special architects from Diamond Schmitt. This LED screen is a signature feature of the Art Centres architectural revitalization.

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